Image provided by GoodRx
#GoodRx makes money by perpetuating the, artificially set, high sticker prices of medications and receiving a portion of PBM fee.
FOR THOSE CURIOUS ABOUT HOW GOODRX MAKES MONEY:
GoodRx taps into PBM network for their "discounts" off of sticker price (e.g. Express Scripts, Optum Rx, Navitus...)
Consumer pays the newly "discounted" drug price
Pharmacy pays PBM fee
PBM pays GoodRx portion of the fee
JUST HOW MUCH MONEY IS GOODRX MAKING?
#GoodRx adjusted EBITDA in 2019: $160 Million (40%!)
#GoodRx 2020 revenue is up 48% first half of 2020 - $257M
OUR TAKE:
This is not market value. This is another hand in the cookie jar keeping healthcare prices artificially high. While consumers may save money by using GoodRx vs. their insurance plan, it is likely perpetuating the existing opaque pricing structure of medications and keeping prices artificially high.
